Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.

TidsskriftJournal of Behavioral and Experimental Economics
Sider (fra-til)78-87
Antal sider10
StatusUdgivet - 1 feb. 2017

ID: 210838617