When nudges aren't enough: Norms, incentives and habit formation in public transport usage

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Standard

When nudges aren't enough : Norms, incentives and habit formation in public transport usage. / Gravert, Christina; Olsson Collentine, Linus.

I: Journal of Economic Behavior and Organization, Bind 190, 10.2021, s. 1-14.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Gravert, C & Olsson Collentine, L 2021, 'When nudges aren't enough: Norms, incentives and habit formation in public transport usage', Journal of Economic Behavior and Organization, bind 190, s. 1-14. https://doi.org/10.1016/j.jebo.2021.07.012

APA

Gravert, C., & Olsson Collentine, L. (2021). When nudges aren't enough: Norms, incentives and habit formation in public transport usage. Journal of Economic Behavior and Organization, 190, 1-14. https://doi.org/10.1016/j.jebo.2021.07.012

Vancouver

Gravert C, Olsson Collentine L. When nudges aren't enough: Norms, incentives and habit formation in public transport usage. Journal of Economic Behavior and Organization. 2021 okt.;190:1-14. https://doi.org/10.1016/j.jebo.2021.07.012

Author

Gravert, Christina ; Olsson Collentine, Linus. / When nudges aren't enough : Norms, incentives and habit formation in public transport usage. I: Journal of Economic Behavior and Organization. 2021 ; Bind 190. s. 1-14.

Bibtex

@article{36c712bc1f634902b04da0479b423d69,
title = "When nudges aren't enough: Norms, incentives and habit formation in public transport usage",
abstract = "In a large-scale natural experiment with over 14,000 individuals, we investigate whether public transport usage can be influenced by social norms and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for descriptive social norms on ridership. Increasing the economic incentive, by doubling the trial period, significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation and highlights the heterogeneous effects of the policy. While there is scope for long-term behavior change, norm nudges might not be the most promising approach.",
keywords = "Field experiment, Habit formation, Nudging, Social norms, Transport, Faculty of Social Sciences, field experiment, habit formation, nudging, social norms, transport",
author = "Christina Gravert and {Olsson Collentine}, Linus",
note = "Publisher Copyright: {\textcopyright} 2021 Elsevier B.V.",
year = "2021",
month = oct,
doi = "10.1016/j.jebo.2021.07.012",
language = "English",
volume = "190",
pages = "1--14",
journal = "Journal of Economic Behavior & Organization",
issn = "0167-2681",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - When nudges aren't enough

T2 - Norms, incentives and habit formation in public transport usage

AU - Gravert, Christina

AU - Olsson Collentine, Linus

N1 - Publisher Copyright: © 2021 Elsevier B.V.

PY - 2021/10

Y1 - 2021/10

N2 - In a large-scale natural experiment with over 14,000 individuals, we investigate whether public transport usage can be influenced by social norms and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for descriptive social norms on ridership. Increasing the economic incentive, by doubling the trial period, significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation and highlights the heterogeneous effects of the policy. While there is scope for long-term behavior change, norm nudges might not be the most promising approach.

AB - In a large-scale natural experiment with over 14,000 individuals, we investigate whether public transport usage can be influenced by social norms and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for descriptive social norms on ridership. Increasing the economic incentive, by doubling the trial period, significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation and highlights the heterogeneous effects of the policy. While there is scope for long-term behavior change, norm nudges might not be the most promising approach.

KW - Field experiment

KW - Habit formation

KW - Nudging

KW - Social norms

KW - Transport

KW - Faculty of Social Sciences

KW - field experiment

KW - habit formation

KW - nudging

KW - social norms

KW - transport

U2 - 10.1016/j.jebo.2021.07.012

DO - 10.1016/j.jebo.2021.07.012

M3 - Journal article

AN - SCOPUS:85111981132

VL - 190

SP - 1

EP - 14

JO - Journal of Economic Behavior & Organization

JF - Journal of Economic Behavior & Organization

SN - 0167-2681

ER -

ID: 282941855