TY - UNPB

T1 - Do Magazines' "Companion  Websites" Cannibalize the Demand for the Print Version?

AU - Kaiser, Ulrich

AU - Kongsted, Hans Christian

N1 - JEL Classification: C32, C33, L11

PY - 2007

Y1 - 2007

N2 - We analyze the extent to which visits to a magazine's companion website affects total circulation, subscription, kiosk sales and foreign sales using Granger causality tests on the basis of monthly data for the German magazine market spanning the period January 1998 to September 2005. We find evidence for positive effects of website visits on magazine subscription but negative effects on magazine kiosk sales. Contrary to the widespread belief that the Internet will cannibalize print media markets, our results do not, however, provide evidence for website visits adversely affecting total circulation

AB - We analyze the extent to which visits to a magazine's companion website affects total circulation, subscription, kiosk sales and foreign sales using Granger causality tests on the basis of monthly data for the German magazine market spanning the period January 1998 to September 2005. We find evidence for positive effects of website visits on magazine subscription but negative effects on magazine kiosk sales. Contrary to the widespread belief that the Internet will cannibalize print media markets, our results do not, however, provide evidence for website visits adversely affecting total circulation

KW - Faculty of Social Sciences

KW - Granger causality

KW - heterogeneous panel data models

KW - Mean Group Estimation

KW - website visits

KW - magazine circulation

M3 - Working paper

BT - Do Magazines' "Companion  Websites" Cannibalize the Demand for the Print Version?

PB - Centre for Industrial Economics, Department of Economics, University of Copenhagen

ER -