Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach

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Standard

Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource–capability approach. / Odoom, Raphael; Narteh, Bedman; Rand, John.

I: Journal of Small Business and Entrepreneurship, Bind 29, Nr. 3, 2017, s. 175-192.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Odoom, R, Narteh, B & Rand, J 2017, 'Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach', Journal of Small Business and Entrepreneurship, bind 29, nr. 3, s. 175-192. https://doi.org/10.1080/08276331.2017.1300848

APA

Odoom, R., Narteh, B., & Rand, J. (2017). Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach. Journal of Small Business and Entrepreneurship, 29(3), 175-192. https://doi.org/10.1080/08276331.2017.1300848

Vancouver

Odoom R, Narteh B, Rand J. Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach. Journal of Small Business and Entrepreneurship. 2017;29(3):175-192. https://doi.org/10.1080/08276331.2017.1300848

Author

Odoom, Raphael ; Narteh, Bedman ; Rand, John. / Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource–capability approach. I: Journal of Small Business and Entrepreneurship. 2017 ; Bind 29, Nr. 3. s. 175-192.

Bibtex

@article{301a9e4f1f134f0196458f9ceb86d70e,
title = "Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach",
abstract = "The study investigates the relationships of enterprise resources and branding capabilities with branding efforts and branding benefits. It examines the differential effect of physical resources and branding capabilities on enterprises{\textquoteright} branding efforts and outcomes. Empirical data for the study were drawn from 304 small and medium-sized enterprises (SMEs) in Ghana. The hypothesized relationships were analyzed using Structural Equation Modeling. The study found that resources and capabilities possessions might not be enough to produce the optimum branding benefits for enterprises. A better result, however, emerges when these resources and capabilities are integrated with well-coordinated branding efforts of the enterprises. The study offers several implications for managers of small businesses based on the findings of the study.",
keywords = "Faculty of Social Sciences, branding, small and medium-sized enterprise, SMEs, emerging market, RBV, capability",
author = "Raphael Odoom and Bedman Narteh and John Rand",
year = "2017",
doi = "10.1080/08276331.2017.1300848",
language = "English",
volume = "29",
pages = "175--192",
journal = "Journal of Small Business and Entrepreneurship",
issn = "0827-6331",
publisher = "Routledge",
number = "3",

}

RIS

TY - JOUR

T1 - Branding and outcomes in small and medium-sized enterprises (SMEs)

T2 - a resource–capability approach

AU - Odoom, Raphael

AU - Narteh, Bedman

AU - Rand, John

PY - 2017

Y1 - 2017

N2 - The study investigates the relationships of enterprise resources and branding capabilities with branding efforts and branding benefits. It examines the differential effect of physical resources and branding capabilities on enterprises’ branding efforts and outcomes. Empirical data for the study were drawn from 304 small and medium-sized enterprises (SMEs) in Ghana. The hypothesized relationships were analyzed using Structural Equation Modeling. The study found that resources and capabilities possessions might not be enough to produce the optimum branding benefits for enterprises. A better result, however, emerges when these resources and capabilities are integrated with well-coordinated branding efforts of the enterprises. The study offers several implications for managers of small businesses based on the findings of the study.

AB - The study investigates the relationships of enterprise resources and branding capabilities with branding efforts and branding benefits. It examines the differential effect of physical resources and branding capabilities on enterprises’ branding efforts and outcomes. Empirical data for the study were drawn from 304 small and medium-sized enterprises (SMEs) in Ghana. The hypothesized relationships were analyzed using Structural Equation Modeling. The study found that resources and capabilities possessions might not be enough to produce the optimum branding benefits for enterprises. A better result, however, emerges when these resources and capabilities are integrated with well-coordinated branding efforts of the enterprises. The study offers several implications for managers of small businesses based on the findings of the study.

KW - Faculty of Social Sciences

KW - branding

KW - small and medium-sized enterprise

KW - SMEs

KW - emerging market

KW - RBV

KW - capability

U2 - 10.1080/08276331.2017.1300848

DO - 10.1080/08276331.2017.1300848

M3 - Journal article

VL - 29

SP - 175

EP - 192

JO - Journal of Small Business and Entrepreneurship

JF - Journal of Small Business and Entrepreneurship

SN - 0827-6331

IS - 3

ER -

ID: 176007878