The hidden costs of nudging: Experimental evidence from reminders in fundraising

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Standard

The hidden costs of nudging : Experimental evidence from reminders in fundraising. / Damgaard, Mette Trier; Gravert, Christina.

I: Journal of Public Economics, Bind 157, 01.01.2018, s. 15-26.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Damgaard, MT & Gravert, C 2018, 'The hidden costs of nudging: Experimental evidence from reminders in fundraising', Journal of Public Economics, bind 157, s. 15-26. https://doi.org/10.1016/j.jpubeco.2017.11.005

APA

Damgaard, M. T., & Gravert, C. (2018). The hidden costs of nudging: Experimental evidence from reminders in fundraising. Journal of Public Economics, 157, 15-26. https://doi.org/10.1016/j.jpubeco.2017.11.005

Vancouver

Damgaard MT, Gravert C. The hidden costs of nudging: Experimental evidence from reminders in fundraising. Journal of Public Economics. 2018 jan. 1;157:15-26. https://doi.org/10.1016/j.jpubeco.2017.11.005

Author

Damgaard, Mette Trier ; Gravert, Christina. / The hidden costs of nudging : Experimental evidence from reminders in fundraising. I: Journal of Public Economics. 2018 ; Bind 157. s. 15-26.

Bibtex

@article{f7cca283fa4c4d52b392fc6d5da96218,
title = "The hidden costs of nudging: Experimental evidence from reminders in fundraising",
abstract = "We document the hidden costs of a popular nudge and show how these costs distort policy making when neglected. In a field experiment with a charity, we find reminders increasing intended behavior (donations), but also increasing avoidance behavior (unsubscriptions from the mailing list). We develop a dynamic model of donation and unsubscription behavior with limited attention. We test the model in a second field experiment which also provides evidence that the hidden costs are anticipated. The model is estimated structurally to perform a welfare analysis. Not accounting for hidden costs overstates the welfare effects for donors by factor ten and hides potential negative welfare effects of the charity.",
keywords = "Avoiding-the-ask, Charitable giving, Field experiment, Inattention, Nudge, Reminders",
author = "Damgaard, {Mette Trier} and Christina Gravert",
year = "2018",
month = jan,
day = "1",
doi = "10.1016/j.jpubeco.2017.11.005",
language = "English",
volume = "157",
pages = "15--26",
journal = "Journal of Public Economics",
issn = "0047-2727",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - The hidden costs of nudging

T2 - Experimental evidence from reminders in fundraising

AU - Damgaard, Mette Trier

AU - Gravert, Christina

PY - 2018/1/1

Y1 - 2018/1/1

N2 - We document the hidden costs of a popular nudge and show how these costs distort policy making when neglected. In a field experiment with a charity, we find reminders increasing intended behavior (donations), but also increasing avoidance behavior (unsubscriptions from the mailing list). We develop a dynamic model of donation and unsubscription behavior with limited attention. We test the model in a second field experiment which also provides evidence that the hidden costs are anticipated. The model is estimated structurally to perform a welfare analysis. Not accounting for hidden costs overstates the welfare effects for donors by factor ten and hides potential negative welfare effects of the charity.

AB - We document the hidden costs of a popular nudge and show how these costs distort policy making when neglected. In a field experiment with a charity, we find reminders increasing intended behavior (donations), but also increasing avoidance behavior (unsubscriptions from the mailing list). We develop a dynamic model of donation and unsubscription behavior with limited attention. We test the model in a second field experiment which also provides evidence that the hidden costs are anticipated. The model is estimated structurally to perform a welfare analysis. Not accounting for hidden costs overstates the welfare effects for donors by factor ten and hides potential negative welfare effects of the charity.

KW - Avoiding-the-ask

KW - Charitable giving

KW - Field experiment

KW - Inattention

KW - Nudge

KW - Reminders

UR - http://www.scopus.com/inward/record.url?scp=85035120307&partnerID=8YFLogxK

U2 - 10.1016/j.jpubeco.2017.11.005

DO - 10.1016/j.jpubeco.2017.11.005

M3 - Journal article

AN - SCOPUS:85035120307

VL - 157

SP - 15

EP - 26

JO - Journal of Public Economics

JF - Journal of Public Economics

SN - 0047-2727

ER -

ID: 210838480