Bad News Turned Good: Reversal Under Censorship
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Bad News Turned Good : Reversal Under Censorship. / Smirnov, Aleksei; Starkov, Egor.
I: American Economic Journal: Microeconomics, Bind 14, Nr. 2, 05.2022, s. 506-60.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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RIS
TY - JOUR
T1 - Bad News Turned Good
T2 - Reversal Under Censorship
AU - Smirnov, Aleksei
AU - Starkov, Egor
PY - 2022/5
Y1 - 2022/5
N2 - Sellers often have the power to censor the reviews of their products. We explore the effect of these censorship policies in markets where some consumers are unaware of possible censorship. We find that if the share of such “naive” consumers is not too large, then rational consumers treat any bad review that is revealed in equilibrium as good news about product quality. This makes bad reviews worth revealing and allows the seller to use them as a costly signal of his product's quality to rational consumers.
AB - Sellers often have the power to censor the reviews of their products. We explore the effect of these censorship policies in markets where some consumers are unaware of possible censorship. We find that if the share of such “naive” consumers is not too large, then rational consumers treat any bad review that is revealed in equilibrium as good news about product quality. This makes bad reviews worth revealing and allows the seller to use them as a costly signal of his product's quality to rational consumers.
U2 - 10.1257/mic.20190379
DO - 10.1257/mic.20190379
M3 - Journal article
VL - 14
SP - 506
EP - 560
JO - American Economic Journal: Microeconomics
JF - American Economic Journal: Microeconomics
SN - 1945-7669
IS - 2
ER -
ID: 243478925