Marcella Veronesi, DTU + University of Verona

"The Impact of Suggested Donation and Social Information on Voluntary Donations: Evidence from a Field Experiment"


This study compares the effectiveness of two fundraising strategies: suggested donation and social information. We investigate how different monetary amounts of suggested donations and social information impact donation behavior. We implemented a field experiment on voluntary donations among visitors to a national park in Costa Rica. We find that both fundraising strategies positively and significantly affect donation behavior. However, the donation pattern differs significantly between the two strategies depending on the monetary amounts shown to potential donors. Our findings provide important insights for the design of future fundraising campaigns.

Joint with Francisco Alpízar (Wageningen University) and Peter Martinsson (DTU and University of Gothenburg)

Contact person: Neda Trifkovic