When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage

Publikation: Working paper › Forskning

Standard

When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage. / Gravert, Christina Annette; Olsson Collentine, Linus.

2019.

Publikation: Working paper › Forskning

Harvard

Gravert, CA & Olsson Collentine, L 2019 'When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage'. https://doi.org/10.2139/ssrn.3500699

APA

Gravert, C. A., & Olsson Collentine, L. (2019). When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage. CEBI Working Paper Series Nr. 10/19 https://doi.org/10.2139/ssrn.3500699

Vancouver

Gravert CA, Olsson Collentine L. When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage. 2019 dec. 31. https://doi.org/10.2139/ssrn.3500699

Author

Gravert, Christina Annette ; Olsson Collentine, Linus. / When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage. 2019. (CEBI Working Paper Series; Nr. 10/19).

Bibtex

@techreport{398ce76177024ed0aeb6771180b2f7b0,
title = "When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage",
abstract = "In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.",
keywords = "transport, nudging, field experiment, habit formation",
author = "Gravert, {Christina Annette} and {Olsson Collentine}, Linus",
year = "2019",
month = dec,
day = "31",
doi = "10.2139/ssrn.3500699",
language = "English",
series = "CEBI Working Paper Series",
number = "10/19",
type = "WorkingPaper",

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RIS

TY - UNPB

T1 - When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage

AU - Gravert, Christina Annette

AU - Olsson Collentine, Linus

PY - 2019/12/31

Y1 - 2019/12/31

N2 - In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.

AB - In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.

KW - transport

KW - nudging

KW - field experiment

KW - habit formation

U2 - 10.2139/ssrn.3500699

DO - 10.2139/ssrn.3500699

M3 - Working paper

T3 - CEBI Working Paper Series

BT - When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage

ER -

ID: 248808748