Reciprocity, Social Ties, and Competition in Markets for Experience Goods
Publikation: Working paper › Forskning
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Reciprocity, Social Ties, and Competition in Markets for Experience Goods. / Huck, Steffen; Tyran, Jean-Robert.
2005.Publikation: Working paper › Forskning
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TY - UNPB
T1 - Reciprocity, Social Ties, and Competition in Markets for Experience Goods
AU - Huck, Steffen
AU - Tyran, Jean-Robert
PY - 2005/4/19
Y1 - 2005/4/19
N2 - Reciprocal customers may disproportionately improve the performance of markets for experience goods. Reciprocal customers reward (punish) firms for providing good (bad) quality by upholding (terminating) the customer relation. This may induce firms to provide good quality which, in turn, may induce a positive externality for nonreciprocal customers who would, in the absence of reciprocal types, face market breakdown. This efficiency-enhancing effect of reciprocity is boosted when there are social ties between consumers and competition between firms. The existence of social ties or competition alone does not improve market performance.
AB - Reciprocal customers may disproportionately improve the performance of markets for experience goods. Reciprocal customers reward (punish) firms for providing good (bad) quality by upholding (terminating) the customer relation. This may induce firms to provide good quality which, in turn, may induce a positive externality for nonreciprocal customers who would, in the absence of reciprocal types, face market breakdown. This efficiency-enhancing effect of reciprocity is boosted when there are social ties between consumers and competition between firms. The existence of social ties or competition alone does not improve market performance.
KW - Social networks
KW - reputation
KW - reciprocity
KW - experience goods
KW - customer loyalty
U2 - 10.2139/ssrn.699961
DO - 10.2139/ssrn.699961
M3 - Working paper
T3 - University of Copenhagen Economics Working Paper
BT - Reciprocity, Social Ties, and Competition in Markets for Experience Goods
ER -
ID: 241647454