Forgetful or Reluctant? Evidence on Reminder Response and Donor Behavior from Panel Data

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningfagfællebedømt

This chapter provides further evidence on the potential two-sided effects of reminders and explores whether reminders impact generosity and hence the intent to give. We use panel data from a large US charitable institution and observe roughly 444,800 yearly membership and gift transactions made by the full sample of 113,652 membership program members over the 4 years from 2011 to 2014. The charity sends multiple reminders to members around the time that their annual memberships expire, and members may receive up to eight rounds of reminders to renew their membership.
TitelThe Economics of Philanthropy : Donations and Fundraising
RedaktørerKimberley Scharf, Mirco Tonin
ForlagMIT Press
Publikationsdatoaug. 2018
ISBN (Trykt)9780262038447
ISBN (Elektronisk)9780262348041
StatusUdgivet - aug. 2018
NavnCESifo seminar series

ID: 218523714